Client: King Fook Jewellery

Challenge With the goals to drive new follows and increase social engagement, and differentiate the brand from other local jewellery shops, unique content and social strategy are in need that could resonate with the target audience and at the same time would effectively communicate the brand values and heritage. Solution The strategy covered brand positioning,…

Challenge To celebrate its 75th anniversary, King Fook Jewellery launched a lucky draw giving away over HK$2 million worth of gold bars, in hope to increase brand awareness and shop footfall. We are assigned to come up a TVC and digital marketing campaign, on a tight schedule and budget. Solution We produced a TVC featuring…