Advertising & Campaign Management

Advertising & Campaign Management

Based on marketing goals, diverse digital platforms and social media are selected meticulously in support of delivering digital experience and achieving KPI.

Our capabilities

Apply funding from Hong Kong government (BUD & EMF)

Company business registration in Hong Kong & China

Keywords research

Related search research

Build keywords list

Target audience analysis

Search Engine Marketing (SEM)

Social ads

Video ads

Programmatic display banners (GDN & Guangdiantong)

Google responsive ads (GDN)

Gmail ads

Third party website banner ads / Premium buy

Ad formats


Target audience


Trackers seeding


Campaign groups

A/B testing

Interim performance report

Post campaign report

Data analysis

Insights and suggestions

Campaign setting adjustments

Performance monitoring


  • Increase click-through-rate (CTR) and conversion rate. 
  • Increase engagement such as likes, comments, shares and collections. 
  • Drive leads, event registrations, form fills and enquiries.
  • Maximize video views and landing page views. 
  • Lower unit cost i.e. cost per click (CPC), cost per engagement (CPE), cost per view (CPV), cost per lead (CPL) and cost per conversion.