Challenge
With the rapid evolution of both AI and cyber threats, many enterprise IT professionals and decision-makers in Hong Kong face the dual challenge of staying ahead in AI-driven productivity while ensuring robust cybersecurity for their organizations. HP sought an impactful way to directly engage corporate audiences, demonstrate the unique advantages of HP AI PCs, and showcase the advanced protection offered by HP Wolf Security—across multiple high-traffic business districts.
Solution
To address these goals, we designed and executed the “HP AI PC 企業級攻防戰” Truck campaign. Over five days, the branded HP Truck visited key business hubs including Lai Chi Kok, Kwai Fong, Kwai Tsing, Kwun Tong, Kowloon Bay, and Quarry Bay.
We created attractive and engaging artwork that visually communicated the theme of “Attack vs. Defense” (攻防戰), making the vehicle instantly recognizable and drawing attention wherever it traveled. This strong visual presence reinforced the campaign message and increased public curiosity and engagement, further amplified by media collaboration with PCM, which helped extend the campaign’s reach and impact.
Outcome
The Truck Campaign successfully engaged a targeted group of IT professionals, decision-makers, and C-suite executives from corporations and SMEs. Over the course of five days, 100+ of attendees experienced firsthand how HP AI PCs enhance productivity and how HP Wolf Security provides robust cyber defense. The campaign elevated HP’s positioning as a leader in AI-driven IT solutions and enterprise cyber security. The roadshow generated valuable leads, and sparked meaningful conversations with key decision-makers.
